TRACI FICOCIELLO

Branding & Packaging
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The Challenge: Beary Bites needed a warm, approachable brand identity and packaging concept for a line of premium, all-natural dog treats. The design needed to appeal to
health-conscious pet owners while standing out on competitive retail shelves.
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The Solution: Developed a friendly,
character-driven logo mark featuring custom vector typography and cohesive color palettes tailored to different product flavors (Chicken, Bacon). Created high-fidelity print-ready packaging mockups designed to highlight natural ingredient callouts cleanly.
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Deliverables:
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Custom Logo & Brand Palette
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Packaging Design & Flavor Variations
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High-Resolution 3D Product Mockups
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Branding & Packaging
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The Challenge: A neighborhood artisanal bakery required a fresh, inviting visual identity to promote their specialty cookies and baked goods across digital and physical touchpoints.
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The Solution: Crafting a clean, appetizing identity centered around warm tones and versatile typography. Designed a scalable logo along with custom takeout bag packaging and promotional social media assets that reflect a handcrafted, high-quality bakery experience.
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Deliverables:
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Brand Logo & Identity System
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Retail Packaging & Paper Bag Layouts
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Promotional Marketing Assets
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The Challenge: Aquarius Sport Fishing needed eye-catching commercial marketing materials to capture tourists and fishing enthusiasts looking for ocean charter experiences.
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The Solution: Created high-impact marketing layouts utilizing dynamic marine imagery, clear typography hierarchy, and strong calls-to-action to highlight excursion features, boat specifications, and booking information.
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Deliverables:
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Promotional Marketing Flyers
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Print & Digital Ad Collateral
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Photo Layout & Image Optimization
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